Will AI-powered virtual influencers be the next big thing?

Do you think the concept of "influencer marketing" will eventually be replaced by AI-powered virtual influencers?

 

Human influencers can always build trust, on the other hand AI-powered characters may struggle to gain trust.
Human influencer's original content ideas while it may be challenging for AI.

 

It is possible that AI-powered virtual influencers may become more prominent in marketing strategies. However, human influencers offer a level of authenticity that AI may struggle to replicate. The concept of influencer marketing may evolve to incorporate both human and AI-powered virtual influencers in the future.

 

With generative AI tools becoming more precise and reliable, I expect to see a much wider integration with AI influencers in the future. Applying generative AI images, videos and chatbots to virtual influencers will allow them to better connect with their audiences

 

I think AI influencers have a great chance to become the next big thing, but because of the authenticity and trust factors, I doubt they will be able to replace human influencers unless AI reshapes our concept of authenticity and trust

 

In certain areas, these influencers have already eroded the sector's authority, and it is only a matter of time before it loses its relevance. For instance, social network profiles or dating site accounts. Regardless of what one may argue, every individual desires respect and genuine communication with others who are similar to themselves.