1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

{KeyWord} Tags for Writing Yahoo Search Marketing Ads

Discussion in 'Yahoo Search Marketing' started by Entrep, Jul 16, 2006.

  1. #1
    Couldnt find info on how to do the equivalent of {KeyWord} (as used in Adwords), but for Yahoo Search Marketing.

    Anyone know if it's possible? Dont really feel like writing out 200 versions of the same ad.

    Thanks!
     
    Entrep, Jul 16, 2006 IP
  2. Shoemoney

    Shoemoney $

    Messages:
    4,474
    Likes Received:
    588
    Best Answers:
    0
    Trophy Points:
    295
    #2
    I am pretty sure its just {keyword}
     
    Shoemoney, Jul 16, 2006 IP
  3. Entrep

    Entrep Well-Known Member

    Messages:
    588
    Likes Received:
    11
    Best Answers:
    0
    Trophy Points:
    110
    #3
    Thanks Shoemoney, if someone could also confirm/elaborate, or even point to some documentation that would be good
     
    Entrep, Jul 16, 2006 IP
  4. nuttymarketer

    nuttymarketer Peon

    Messages:
    163
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Why do not you test it yourself by making a test ad and run for few hours. IF with the same ad text and display CTR is improve it will work.

    Nuttymarketer
     
    nuttymarketer, Jul 17, 2006 IP
  5. felix77

    felix77 Peon

    Messages:
    48
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    documentation would still be good cuz dont think a few hours would do it. ..wud like to hear from entrep tho.
     
    felix77, Aug 20, 2006 IP
  6. zappy

    zappy Peon

    Messages:
    725
    Likes Received:
    26
    Best Answers:
    0
    Trophy Points:
    0
    #6
    It didn't work for me .. its just showing as " Keyword" in the live ad .. looks ugly .. but had a good CTR tho :)
     
    zappy, Sep 5, 2006 IP
  7. dhruv37

    dhruv37 Well-Known Member

    Messages:
    3,222
    Likes Received:
    195
    Best Answers:
    0
    Trophy Points:
    165
    #7
    I do not think it will work with yahoo.
     
    dhruv37, Sep 6, 2006 IP
  8. ceetee

    ceetee Peon

    Messages:
    98
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #8
    According to a post in another forum it's

    {ovkey}
     
    ceetee, Sep 6, 2006 IP
  9. Franck S

    Franck S Peon

    Messages:
    775
    Likes Received:
    19
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Did anyone tried this {ovkey}?

    I want to get started with Yahoo.
     
    Franck S, Sep 13, 2006 IP
  10. flip

    flip Peon

    Messages:
    691
    Likes Received:
    16
    Best Answers:
    0
    Trophy Points:
    0
    #10
    No, doesn't appear to be {ovkey}. At least not in the preview window. I sent in a request for info and (if they get back to me ever) I will follow up here.
     
    flip, Nov 2, 2006 IP
  11. flip

    flip Peon

    Messages:
    691
    Likes Received:
    16
    Best Answers:
    0
    Trophy Points:
    0
    #11
    I got a prompt email reply back from YSM Customer Service. They say there is no code you can type in to get the keyword to repeat in the title. Let's hope the new version is better...
     
    flip, Nov 2, 2006 IP
  12. luckyme

    luckyme Peon

    Messages:
    219
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #12
    my old overture $ signup expired ,so looking for another one :rolleyes:
     
    luckyme, Nov 2, 2006 IP
  13. PiecesMedia

    PiecesMedia Guest

    Messages:
    30
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #13
    Has anyone gotten an update on the {KeyWord} tag for V2 of Yahoo Search Marketing?
     
    PiecesMedia, Dec 3, 2006 IP
  14. pjpjpjpj

    pjpjpjpj Peon

    Messages:
    51
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #14
    bump

    I'd also like this information.
     
    pjpjpjpj, Dec 17, 2006 IP
  15. braveheart27

    braveheart27 Peon

    Messages:
    29
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #15
    Any update on the {KeyWord} tag for yahoo? is it possible to use this? for a dynamic ads?
     
    braveheart27, Dec 18, 2006 IP
  16. B.V.E.

    B.V.E. Peon

    Messages:
    106
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #16
    I was trying to figure out the same,.. The first hit at Google on: 'yahoo dynamic keyword', resulted in the following post by apparently a Yahoo employee:

     
    B.V.E., Dec 22, 2006 IP
  17. clgu99ab

    clgu99ab Peon

    Messages:
    3
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #17
    I am currently testing the {Keyword: default_text} in Yahoo! However, im not sure the new "Panama" YSM version has been rolled out in DK yet... but when I get any results, I will post it here.

    I cant believe Yahoo! is SO SLOW on making it easier for us PPC marketeers to use their system :confused:

    It is also almost impossible for normal people (read: not internet marketeers) to start a YSM campaign. Its difficult to find the login and "get started" pages, and the learning curve is a lot higher than Adwords...
     
    clgu99ab, Jan 3, 2007 IP