YSM Vs. Adwords (I got sick of their landing page "quality") ...

I'm giving up on Adwords and their skewed landing page quality crap.

I was doing just fine with Adwords and some affiliate products until every keyword went to $10. I had around a 1:30 conversion.

I want to bring the same campaign(s) over to YSM...

My question is: can I see the same results on YSM as I did on Adwords?

I was paying the same price on Adwords as YSM is asking for before the landing page quality crap.

Any other advice would be great.....thanks

 

I know what you mean. I went from 10 cents a click to $10 a click over night. Kind of shocked me.

I have to be honest, i don't know if you're going to see they same conversions. I have promoted the same programs on Yahoo and my conversions are not that good.

Please understand that it really depends on the program you're promoting. You may do well with the program you're promoting. For me, the program I was promoting just did not do well on Yahoo. The funny thing is it did well with MSN Adcenter.

Just Test and Test.

 

It all varies but it could perform well and it couldn't i run campaigns on all SE networks and some work well on others and some don't, dont know till u try.

 

Yes YSM works fine I have gotten decent returns with Yahoo.
But you really have to be careful with Yahoo.

The bids in Yahoo are higher but if you can figure out the
lifetime value of your customer or try to add to it, you can
spend more money to outbid your competitors and STILL make
more.

It is not necessary to be #1 in Yahoo as I feel #3 is the best
spot since you still get syndicated on the other networks.

 

Yahoo is to be going to a more automated landing page scoring system early next year or late this year:

http://www.searchenginediva.com/archives/date/2006/07/

These changes are expected to take place in October/November which is prime online shopping season....
You will no longer be able to just buy a position based on bid alone. Position will be determined by bid plus relevance, click rate and other factors.
In other words your ad position will be determined by the level of Search Customer Satisfaction with your advertisement and not so much by your deep pockets and your ability to bleed your competitor’s budget to death just before prime shopping season.

 

maybe it will speed up their review time... or maybe even slow it down more...

 

Thank God. I've been waiting for this feature a long time

 

Why? All it does is screws over advertisers.

 

"You will no longer be able to just buy a position based on bid alone. Position will be determined by bid plus relevance, click rate and other factors."

Sorry to sound crude but as long as it screws other advertisers and
not me I'm fine

All joking aside, bid relevance and CTR will Yahoo make more money,
help more newbies to come in and start advertising - and make the
savvy marketers more money.

In Google, just because you are a big spender doesn't necessarily
mean you're the king of the hill. Smaller guys can come in get
good CTR, relevance, and landing page quality - then get similar
traffic to the big dogs while spending less. In certain markets, Yahoo is
just dominated with big spenders and leaves no opportunity for the little
guys.

That's why I seriously believe it will benefit all parties. I simply hate the common
bid wars that goes on in Yahoo so much. I also think they shouldn't
show the bid prices like Google Adwords.

The only other thing they need is a FASTER DAMN REVIEW process. It has
taken me 7 days sometimes to get campaigns accepted and it sucks
that you have to resubmit and wait even longer if they reject it.

 

So how do you optimize for this "relevance"?

 

Who knows?

I'm guessing they will make something like adwords where the
keyword + ad + domain + landing page + CTR will play into
some kind of relevance algo that will determine your position
and how much you pay.

 

If the bids rocketed suddenly, surely you should take advantage of this and use adsense?