how social network BUSINESS PAGE" be used for ---bringing people closer to your brand

hi ther..
i see every Brand having their presence on social network...but they fail to understand
"how to use them effectively"......how to connect to people thru these network.....what shd be the strategy before getting your presence on twitter/facebook/other networks !

Bharti airtel---168,980 people like their page ,but company has no clue, neither ppl "WHAt after clicking Like BUtton" is that it????
out of million ppl using airtel ,only 168,980 ppl LIke it ???? STRANGE

Moutain DEw--famous softdrink brand does even hav their facebook page.

Social Media -----hot topic these days...but how THese networks be used for marketing, promoting , getting business, getting connected with ppl??????

 

Its really shocking when you have a large fanbase like airtel but fail to utilize the impact of number game. Facebook fan page is used to interact with fans directly. The common usage are to update with interesting features of their products, announce coupons, discounts, recent press release. Often post funny & interesting links related to page theme, keep people engaged. That's they way pages should be used.
Intel had great success when they started their page on facebook, sold about thousands of laptops just from fanpage.

 

Main use of your business pages on social networks is to interact with your customers.

 

i could not agree to u more on this 1,
but many corporates dont get the concept of communiction, interaction...with fans...all they think of this is as doing more business but fail to understand along with business , these pages r also meant for communication too ...!

thanks for ur replz man

 

true...but how to benefit ,increase more business for ur brand ??? dats d question ???

 

all social media business pages are made for generating feedback and checking your business audience and only then these pages are used for generating additional sales.

 

rite !!
connecting with audience should be the purpose then ......for getting on any social network !!
nice point !

 

Thanks for the conversation here, I am learning about how to interact with my fans on my page.. appreciate the responses here

 

Engage your audience and participate in conversations - Basic for any social media success.

Adding to the above things, you can even post an article link around your industry with your thoughts on the content. And find the content that your business is already creating in the form of training, presentations, customer successes and public relations, and share this content with your social network. Offer unique deals and develop opportunities to reward loyalty.

And also integrate Social media with other channels to make people know about your online presence....