Have you actually thought about your target customer

So many people are in business especially online but this applies everywhere , selling their products like crazy with the intention of making money .

I have no issues with that in fact it's what business is all about , but here is a little piece of advice that if applied properly will help you to significantly increase your results .

Sit down and spend a few hours designing an avatar of your ideal client.


Let's be really silly here for a second , an 18 year old gamer with no disposable income is a much different sell to a 45 year old couple with no children who want to buy a yacht .

The point I am trying to get across here is once you know who you are targeting you will find it much easier to write your sales letters , to gain their trust and to write in an emotive way to help you close the sale.

The same email will not resonate with everyone so if you can work out who the biggest section of your audience are then and only then will you be able to target them properly .

Hope that makes sense and helps you to refocus on your strategies

Peter

 

yes, the target customer is important. Without customers, there no business.

We should know the target customer and market before go to business.
Hope our product successful further.

 

I totally agree about building an avatar of your ideal client.

That is the reason a good mentor would recommend that you do niche research first. Find a niche (problem category) that has a real people (many) with that problem. Then come up with a profile of that ideal client. Gender, age, job, income, etc.

Now it makes it easier for you to write content that addresses a person then some ethereal being somewhere out there. You are connected finding a product that can solve a person's problem.

Leilani

 

I have started thinking about them recently and found it to be a good habit. Wish I would have done it earlier.

 

Good points, visualisation is important to realise what you actually want... that's very applicable to business/marketing.

 

I’m totally agree that target audience examination is one of the most crucial things that business owner should (or marketing specialists) do before entering the market with a new product or service. You can have a really quality ultimate product, but it will be no use, as no one is going to buy it.

The target audience of your advertisement is your potential clients, the people who are in need of your product for sure. If you want to sell it to everyone – you will sell it to no one.

If we know our client we will offer him/her what they really want but not the thing that we think they want.

As one famous person said “Everyone is eager to sell me something but no one is interested in what I really need.”

 

When you don't have a well-defined customer avatar, you run the risk of misdirecting your message, wasting money, and turning away potential customers from your business.

It would be like speaking a completely different language than your client's language.

Creating a buyer persona allows you to have a clearer and more accurate idea of; who your ideal customers are, what they like, the problems they face, what they seek, and much more.

And with all of this information, you can find the ideal tone to interact with your customers, which tools and language to use, what imagery is most effective, and much more.

With specific data about potential customers, you will be able to understand their pains and fears more accurately. Helping you better create solutions for their problems and to advertise, market, and sell to them more easily.

But don't think that this tactic is only necessary for large corporations. Entrepreneurs and businesses of every size and industry can benefit from defining a shopper.

How to create a customer avatar

 

That is great advice, Peter! Knowing who your target audience is and creating an avatar of them can make all the difference when it comes to being successful in business. You have given a great example of how the same email will not resonate with everyone and that targeting specific demographics is the key to ensuring your sales letters are successful. Definitely something worth considering. Thank you for sharing!

 

No, that's not about it at all - which is probably why most start-ups fail. A business is supposed to serve customers by offering solutions to their problems, and profit is just the end reward. You need to know the industry you're in, and you need to "know your customer" to create the right marketing strategy and target the right people. It's obvious, it's basics.

 

The three key aspects of a target market include: Demographics: Age, gender, income, education or employment status. Geographics: Primary location of your market. Personality traits: What they like and dislike, as well as where they shop and their favorite brands.

 

If you don't know your target audience, your business won't be successful. It is necessary to learn not only who your target audience is, but also where to find it in large numbers. Otherwise, you'll be wasting your marketing efforts.

 

Exactly. Sounds, like a good summary to above discussed if it's about B2C business. Meantime, if it's about B2B marketing, it's not always the successful way to focus on the catching on the large numbers of target audience. Becuase the target audience itself in B2B is consideried that one client is not = one person. One customer can have a pool of people affecting decision on purchase. In that case it's necessary not only to breakdown your target audience, as entire companies, but to go deeper and investigate every customer's structer of making decision.

 

I completely agree with your advice. Knowing your ideal client or target audience is crucial for the success of any business, whether it's online or offline. When you have a clear understanding of who your ideal client is, you can tailor your marketing message and sales approach to meet their specific needs, desires, and pain points.

Moreover, having an avatar of your ideal client allows you to create content and marketing campaigns that speak directly to them. You can use the language they use, address their concerns, and offer solutions that they would be interested in. This helps build trust and establish a relationship with your audience, which can lead to more conversions and long-term customers.

In addition, having a clear picture of your ideal client also helps you make important business decisions. For example, you can use this information to determine which social media platforms to focus on, which products or services to offer, and how to price them.

Overall, taking the time to design an avatar of your ideal client is a wise investment that can pay off in many ways. It can help you attract and retain customers, increase your sales, and grow your business in the long run.

 

Knowing your target customer is very important. If you pay for advertising and advertise to people who can't or won't buy from you - due to poor targeting - you won't make any money. Most of the time when you do free marketing online you'll reach your target audience with ease, but when advertising it's important that you run ads on the best sites in your niche that will deliver people to your site who are actually interest and capable of buying what you have to sell.

 

That's true. If advertise to people who can't or won't buy it will be like in the old song of Dire Straits "Money For Nothing".