Is coronavirus affected to global marketing?

As I mentioned previously: terminology and perspectives vary quite a bit from country to country. However, it is extremists on either side of the spectrum, rightwing or leftwing, that typically morph into dictators if they get into power. E.g, the rightwing Mullahs of Iran are nothing more than criminal dictators; likewise, the leftwing Communist Party leaders of China are just as evil. I feel really bad for the situation you are in, @JEET and obviously it is because of a rightwing dictatorship. However, a leftwing dictatorship would be no better, unfortunately.

BTW, it is not inevitable that every country will fall into the hands of extremists and, as @sarahk said, democracy tends to allow citizens to navigate through the extremists and elect more centrists as their leaders. That said, we always need to be on watch because the power-hungry extremists are always looking for an opportunity in every country.

 

I feel in democratic societies it will effect brick and mortar business as more people are being advised to stay in. More people will look to work at home or affiliate marketing since they can stay home.

 

I did want to mention that the coronavirus could help to speed up the transition to remote working for those industries where it is practical. Obviously, if you work in a car assembly plant, you have to go there to work on the assembly line. But for A LOT of office jobs, remote working is a real option. E.g., I have a full time sales and marketing "day job" and I work remotely all but one day a week and that is mostly because of tradition: I go in to the office on Friday's to have my sales and marketing meetings and any other in-person meetings that are set up that day. However, that could easily also change to virtual meetings, but for tradition. Of course, I also do a fair amount of sales travel to customer sites, trade shows, etc.

I think that the biggest impediment to more remote working is "old school" managers (whom I consider to be mostly weak and out of touch) who do not trust their employees (likely because they could not be trusted, either) and only know how to manage people if they come into the office each day. But it is possible that the coronavirus spurs even more companies to offer remote working as an option.

Also, think of the environmental benefits if rush hour carbon emissions were cut in half or more because workers no longer had to waste time and money commuting into the office. There should be a marketing opportunity tied into all of this...

 

Now Bitcoin Down to $5000
Is this also causes from coronavirus?

 

Good points about space and set up. Having been in sales and marketing my entire career and having worked remotely for much of it, I am quite used to having my home office "subsidized" by the company. The IRS also allows people to take deductions against home offices and home office expenses, though I have never bothered with that (on the advice of my accountant.) But you are right that it will not work for everyone unless technology catches up with some VR setup that will work in the smallest of places or something like that.

 

Our schools will be closed for a week (or more) after the spring break. I wonder if the students will continue their classes online. Man, it will create a huge problem for everyone: the students, the parents, the teachers. Imagine a dad already working from home and let's say he and his wife have 4-5 kids who can't go to school anymore... Ahhhh!

 

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed.

 

With most people not going out to work nor shop, will ecom business be greatly affected by this pandemic?

 

Coronavirus has affected the daily lived of every single human being on this earth, for sure it has affected marketing too.

 

My wife has either not had a job or has worked remotely for past 28 years. During that same period, about half the time I worked remotely from home as I am doing now. So, for us, there is nothing much new on a day-to-day basis in this social-isolation we are having here right now. We're used to it and like it, in fact. We have limited the number of times we go out each week (food, etc.) and no entertainment, but it has not been a dramatic change for us, by any means. However, what I have been observing the past couple of weeks has been A LOT of people struggling with working from home and social isolation, in general. Fighting boredom, cabin-fever, and too much engagement with the people and creatures that live with them seem to really affect some people. Living conditions can play a big role, too, of course. My daughter just mentioned today that her cat seems to be getting sick of her being home all of the time instead of going to work, as normal.

I think that A//R or V/R technologies might be a solution. You could be working for an hour on your spreadsheet and then jump into an airplane and fly over the North Pole during your break. All without leaving your comfy seat at home. But the technology has to be something that businesspeople of all ages will use and wear for hours at a time. Less would be more, in this regard. Big, heavy helmets won't cut it.

Anyway, thought that I would get this thread going again to see if anyone has had more observations in the past week or two.

 

So far 2 posters on this thread have been banned. Is this the mods idea of social distancing?

 

You have listed a good amount of the negatives arising from this pandemic. It illustrates that the economy is suffering and it impacts all businesses and everyone's lives. So, it is truly a worldwide, shared experience. And, the nature of this shared experience being indefinite without a clear ending timeframe, right now, is adding a lot of fear and uncertainty to the constant, negative news. How do marketers navigate a worldwide market like this?

I know one thing, I am pretty sick of companies producing content that you "need to read" to survive the pandemic, quarantine, social isolation (etc., pick one.) All companies seem to have been advised to do so and it is becoming almost cliché at this point. Check your linkedin feed if you have any questions in this regard.

I am thinking that some creative marketer will come up with a campaign that takes people's minds off the 600-pound gorilla in the room and allow customers to smile or even laugh at some other distraction. Maybe a throwback to past good times or good feelings or a look ahead to future prosperity. I suspect that such a campaign would be well-received, right now.

 

Interesting topic!

I personally think COVID19 is putting pressure on businesses (Globally) but that is an advantage too. How?

These days businesses are trying to innovate more, brainstorm and think about how they can handle this situation.

I see people in any industry are innovating some sort of solutions for this crisis, and the good news is, their solution actually works!

COVID19 reminded us to keep innovating, keep inventing, and keep growing our business no matter what happens!

I hope you guys have rock-solid strategies to handle this chaos, peace.

 

Can you provide some examples of what you are observing in terms of such innovation?

 

The background of all of these innovations is the internet.

For example, personal trainers are providing free group exercise online.
Marketing specialists are gathering businesses on group zoom chats to brainstorm and provide solutions to each other.
Agencies (For example our agency) are designing complementary services that can help clients survive during this crisis.

Whatever it is, it has made people think. Think about new ways to survive. However, profits may be lower, but they can guarantee the jumpstart after the crisis is over.

 

On a totally different note: I have been noticing a big drop in spam emails in my various email accounts the past week or so. Anyone else seeing this? Has the Coronavirus decimated the ranks of spammers or perhaps made it harder for them to send out their crap?

Along these lines, are the Mod's seeing any change on spammers on DP?