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Who to blame? The CTO or CMO?

Discussion in 'General Business' started by jessejalore, Jul 10, 2022.

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  1. #1
    So i started working for a new dating app that needed help launching a sugar daddies dating app in Switzerland. Now Sugar daddy dating is a very niche service so you cannot advertise on Facebook and Instagram. You have to find very smart worded methods and ways to promote it. Nethertheless We managed to get thousands of registrations. In the month of April alone i did 2.4 million impressions and 19,000 web clicks for a cost of 3000 swiss franks.
    However there was some complications. Our CTO had not integrated a payment system so there was no way for us to make any money. Secondly and most vitaly our CTO had made the verification process 23 pages long. The 23 page verification took 30 whole mins to complete. Tinder has a 6 page verification process which takes 5 mins. Our verification process was so long that we lost 90% of users who registered.
    Knowing this, who is to blame for the failed launch of the sugar daddies dating app?
     
    jessejalore, Jul 10, 2022 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    Not even the CTO - it's the CEO who takes the fall. Shitty exploitative niche, launched prior to MVP, insufficient user testing to identify that the verification had too much "friction", no payment gateway.
     
    sarahk, Jul 10, 2022 IP
    jrbiz likes this.
  3. reputationagency

    reputationagency Peon

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    #3
    Not testing the user experience/journey is a huge mistake for sure for an app of this nature. And not adding a payment gateway.. well that's just odd. It has to be the CEO as ultimately they are accountable overall. A CTO should really know better too!
     
    reputationagency, Jul 12, 2022 IP
  4. jessejalore

    jessejalore Peon

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    #4
    ^The CEO is not a hands on CEO, he is more like just an ivestor. Most was up to ther CTO/Project Manager
     
    jessejalore, Jul 12, 2022 IP
  5. reputationagency

    reputationagency Peon

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    #5
    Well CTO then, after all there job is to improve and increase business through tech evolution
     
    reputationagency, Jul 12, 2022 IP
  6. sarahk

    sarahk iTamer Staff

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    #6
    That was the first poor decision they made then.
     
    sarahk, Jul 12, 2022 IP
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  7. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #7
    Unreliable sugar daddies????
     
    qwikad.com, Jul 17, 2022 IP
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  8. sarahk

    sarahk iTamer Staff

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    #8
    Sugar babes acknowledge that they're sex workers.
    The sugar daddies must feel like abject failures.
     
    sarahk, Jul 17, 2022 IP
    cronik likes this.