1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Do you use the "optimize ads" feature?

Discussion in 'Yahoo Search Marketing' started by abcd, May 19, 2007.

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  1. #1
    Is it helpful?
     
    abcd, May 19, 2007 IP
  2. TatiAnA

    TatiAnA Active Member

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    #2
    No i don't use the optimize ads. I want to give chance to my other keywords. And yes, on my case, it's been helpful.
     
    TatiAnA, Jun 4, 2007 IP
  3. abcd

    abcd Peon

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    #3

    If you have your ads optimizied Yahoo is supposed to display the ad with the highest CTR, so why would you give your other ads a chance if they have a lower CTR?

    Are you saying that if you have "optimize ads" ON then it won't test the other ads? If they don't test the other ads how do they know which ad is optimized to your keywords?

    I'll probably have to speak to Yahoo about this. I figured they test every ad to find out which one is optimized and just display it more. I'm not sure what you meant when you said, "give your keywords more chance". Did you mean give your other ads more chance?

    I don't think optimizing ads makes any difference on your keywords. It's your keywords that makes a difference on your ads. If your keywords are irrelevent in that ad group your CTR will be low. This is all that optimizing ads is relevant to is CTR correct?
     
    abcd, Jun 4, 2007 IP