Yahoo Ads in PDF Documents - Advertiser Options

http://blog.wired.com/business/2007/11/adobe-yahoo-to.html

Will this (running ads in PDFs) a separate channel that advertisers can opt in or out of?

 

So, this time Yahoo came up with an idea that Google has to copy from them!

 

It's more of a business partnership than a new concept. Anyway, thanks for not answering the question

 

To answer your question, it says - "The service is opt-in for publishers"

 

Advertiser - the person paying for the ad
Publisher - the owner of the e-book/PDF

I know publishers can opt in or out, I'm asking if advertisers can do the same?

 

...cut & pasted from SEW:

"November 29, 2007
Yahoo to Distribute Contextual Ads on PDFs

Advertisers on Yahoo's Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents. In a new deal with Adobe, Yahoo will begin testing a program that will allow publishers to monetize PDFs with with contextually targeted text ads. The program, dubbed Ads for Adobe PDF, displays contextual ads in a side panel of Adobe Reader and Adobe Acrobat when a user views the PDF.

PDFs will be added to the Content Match inventory, with no plans yet to allow advertisers to opt-out. But Josh Jacobs, VP for publisher solutions at Yahoo, told ClickZ News that Yahoo will consider allowing advertisers to opt out of the format or to specifically target readers of PDF documents.

"A big goal of the beta program for both of us is to gain more insight into how users are engaging with this," said Jacobs. "We'll continue to look at whether there are other types of creative and ad placements that make sense."

Posted by Kevin Newcomb at November 29, 2007 1:53 PM"

 

Thanks...kind of what I expected

I understand they are in biz to make money but can't understand why they don't understand that while this may make them an extra dollar in the short term, it will just hurt them in the long term.

Yahoo - the more control you give us over where and to who our message is displayed the more successful our campaigns will be and the more we will spend on your advertising platform. Keep lumping everything together and the possibly exists that we'll see diminishing returns and will just shut off large segments (ie "content") all together. Let advertisers pick and choose our audience and tailor the ads to them and everyone wins.

 

Thanks for sharing this news...this is very interesting and cool idea!