keyword, "keyword" and [keyword] in adwords: What in Yahoo???

Hey there,

I hope you got my question.

keyword, "keyword" and [keyword] in google adwords.

so, whats it in yahoo?

I've just signed up with yahoo and there is no clue
about what i must do about it.

Regards,
Rammanaa

 

Standard match, which is pretty much phrase & broad match lumped together
Advanced match which targets everything and their dog.

 

I think that's not correct it should be
Standard is only exact match
Advance is broad + phase

Please advice.

 

It doesn't matter what it should be. Standard will match both phrase and broad matches.

Hell, there is no exact with Yahoo, they don't even let you add plural and singular versions of the same word, but instead map one to the other.

 

Thanks for your clarify. Also can you explain on negative keyword on Yahoo Search marketing? Is it broad or phase?

 

thanks for it