Built a Google Ads tool for my team, others started using it

Hey all,

I’m the VP of Marketing at a mid-sized company, and I recently built a small internal tool to help my team process Google Ads search term reports more efficiently. You know how messy those reports can get—tons of irrelevant queries, buried converting terms, etc.

We were handling ~15,000+ search terms a month and spending way too much time on cleanup. So I put something together that helps flag irrelevant terms, surface intent-driven ones, and suggest negatives. Nothing fancy—just useful.

Originally, this was meant purely for internal use, but after mentioning it to a few agency friends, they tried it out… and kept using it. I’ve been personally hosting it (costs are minimal), and now there are a few external users logging in regularly.

I didn’t build it with the intention of launching anything publicly, but I’m starting to wonder if I should. I even made a quick pricing page since people started asking. Technically everything is separate from my company (I’ve got internal clearance, IP is clean), so there’s no conflict.

Curious if anyone here has been in a similar situation—when an internal tool starts getting external traction. How did you decide whether to package it up and go full product? Or leave it running quietly?

Not trying to pitch anything here—just genuinely unsure what to do next, and figured folks here might have run into this kind of thing before.

Thanks in advance!