5 Tips On How To Win LinkedIn Audience And Influence Them?

In order to win LinkedIn Audience and influence them, one must avail the benefits of its publishing platform. Unfortunately, several content marketers have trouble marketing their content on these kinds of social media. Therefore, I am going to explain some of the tips in this article.

As LinkedIn has introduced their publishing platform, it’s a great place to win your targeted audience and influence them. Because, this social network sends three times the traffic to your blog or website than that of facebook and twitter.

If you want to influence your audience with your content, you should have a strategy and consider the random topics to write about for LinkedIn.

Some of the tips to write article for LinkedIn

Consider the power of visuals

While publishing an article on LinkedIn, make sure you integrate eye-catching visuals in your article. Images catches the eye and words captures the mind so when used successively in social media, you get the visibility that lifts towards your online goal.

Make your article short and crisp

As linkedIn is a professional social network, users doesn’t spend too much time on single image or article; they shift their focus on other elements. Let’s keep it to 250 words, or you can use it as gateway platform and link it to full length content to your blog.

Choose the topic that LinkedIn audience need

Marketing is all about being relevance, so this is the rule of thumb to decide the topics to write about. LinkedIn audience are highly professionals, so a gossip article doesn’t work but remember; it is also one of the social media, where professionals want to learn or engage themselves.

Embed Videos and Presentation

You can save time on thinking the right words or awesome images to put across the LinkedIn by embedding Youtube videos and Slideshare presentation.

Promotion Of Your Article

Once you draft your inner thought in LinkedIn, you must promote inside as well as outside of LinkedIn. You should not only post on “share update” option but also on publishing platform “pulse” and through that you can share with other social networks.