751 impressions, 0 clicks Can anyone help?

I tried adsense today at:

http://nhlcentral.net/

Not a single click and some ads just aren't relevant.

Can anyone suggest what I should do?

 

I think NHL is not a good keyword for ads.
If you search for NHL at Google, you will see there's no relevant ads either,
they might be forbidding people from bidding on a tradermarked term.
Having "hockey" in domain or page names could give you some relevant ads.

In addition, I noticed that your site uses session IDs - adsense crawler hates
those, you might want to configure the site not to use them.

 

Well, there are only one ad in the whole site ???

 

Possibly move the ads towards the content more possibly? Put them under the login box.

 

Forums usually result in a VERY low number of clicks.

So i dont usually recommend you to put google ads on forums

you need it on content based website

 

Forums are hard to convert at first.

You could try a leaderboard instead of the banner.

Also Make the landing page scroll down not as long.
Your ads need more attention from your board.

 

the ads are not very well placed in my opinion. You don't need to go with "in your face" type of ads but still....

 

You won't be making jack off a forum but you should try the leaderboard format

 

ya, nhl/hockey related sites are bad for ads, and forums are even worse, so if you combine the two, you are going to get next to nothing

Matthew

ps.
thats cool that you own that website, i visit it all the time

 

Thank you for the help everyone. Sounds like forums are doomed for adsense unless you make it "in your face". I don't want to mess with the layout to make in your face, it's too pretty! I'll change the adsense to a leader board and change the title to google default bold blue to see if this helps.

Just bought it a few days ago. It's very organized, a lot of moderators, graphics artists and contributors. The previous 2 owners are still on board! I'm going to do the backend stuff. First mission is to raise the PR.

 

my forum personally makes 50 cents off adbrite a DAY

 

generally CTR is always bad for forums, I suggest you

A) move banner below login box

b) put a half banner next to the banner like on this page http://www.hotsportslinks.com/sports_facts/basketball.htm , it has doubled my CTR

 

Timothy, why do you think this improved the CTR? Having 2 banners side by side like this looks kind of a leaderboard, just not as tall. Does it perform better than a regular leaderboard?

 

The first thing in my mind is traffic.

Content is the king. Anyway, traffic is the main factor to generate profit from a site.

My personal point of view is put banner as side bar.

 

Try selling banner ads to other people

 

are you sure those are your ads ? from your adsense account ? )

 

Yep ... still haven't played with look and feel since I started this topic, but it has made $5.18 over the past 10 days (including today)

 

use competetive filters. and since hockey is mostly enjoyed by canadians, target for canadian ads. but with forums, its harder to get clicks as ppl just read, write, etc in forums and boards.

 

i have some sites with formus on and the CTR is kind of high.. around 20%...

 

my CTR is aground 10% but my site is about to earn money, if you want really cash. make a site about something you dont now anything about like mortgage.
Thats where there are money