Ad Placement Critique

Hey synoxis,

I fell off the forum for a while, but I just looked back at your site.

Generally, I am a very positive guy, but I want to be honest with you and hopefully help you out in the process.

So, I am just going to be blunt while sensitiive.

Although you have a plethera of articles, I have no idea where I would beign if I were surfing your site. In fact, I tried looking through it and I got frustrated. Not because you don't have great articles, but because there was WAY TOO MUCH for me to look at.

The only purpose of Adsense is to get paid. Now, that's not to say that the only purpose of your site is Adsense. But, I think you must move your ads above the fold.

Actually, what I would do is create some nice content...maybe a paragraph or two under the "We have a total of 6191 articles on our website. Please choose a category below to read our articles:"

I would change this to say "We have a total of 6191 articles on our website. They range from categories like .... to ...." Then I would continue writing until there are NO LINKS above the fold, except for the Ads on the right hand side.

If at all possible, try to place an image next to each of the ads...you can just create a table column in which you place the images next to the ads. This is something you can test...try placing them in the red, than the black, and then none at all.

Speaking of testing, another good test would be to move the ads you have at the bottom of the page and place them above all your content...right under the Submit Article Button. Again, I'd place images right along side of them...maybe something related to the topic of the ads. Even though they change, the topic should remain the same.

So, the steps I would suggest, in order are:

1. Move your ads above the fold on the right hand side.
2. Add content so that there are no other links above the fold other than your ads
3. Add images near the ads (try using the black background and the red background as separate tests)
4. After you have tracked some results, move the ads from the bottom above the fold in the main section of your site (under the Submit Article button). You can also, in this step, move all of your links in the right hand column BELOW THE FOLD. Add some content to accomplish this. This way the only available links are the ads in the middle of the page. Test this, maybe it will be find to have all the ads above the fold. Remember to put images near the ads.

That should do it. I can't say that this will make any difference, but I can say that this will help you exhaust as many options as possible. Hopefully this gets your juices flowing.

Oh, if you have 6,000 articles make sure that EVERY page on your website links back to your home page...I've got more SEO tips for you, and I don't want anything for them.

Just PM me, if you would like.