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Ad Positioning question

Discussion in 'Yahoo Search Marketing' started by lslars31, Feb 28, 2008.

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  1. #1
    I know google with slap you if you have a low CTR, but I'm wondering how yahoo responds to a low CTR from having a poorly placed ad.

    The reason I'm asking is I have some keywords that are getting me impressions but have a low CTR mostly because of placement. I don't want to raise the bid price to get higher placement, so I'm wondering if I should just get rid of them.

    Thanks,
    Nick
     
    lslars31, Feb 28, 2008 IP
  2. sultanofseo

    sultanofseo Notable Member

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    #2
    anything that gets unusually high or low CTR compared to the rest of the keywords, you should pull them and stick them into their own ad group with more better ad copy.
     
    sultanofseo, Mar 1, 2008 IP