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AdSense split testing

Discussion in 'Placement / Reviews / Examples' started by Michau, Apr 21, 2006.

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  1. #1
    I have written a simple article which explains the concept of AdSense split testing:

    http://www.sensecolumn.com/2006/04/the-importance-of-split-testing/

    Split testing is displaying randomly one of different variants of AdSense layouts, and using unique channel for each of them. This way you can quickly test which design is generating the biggest income.

    I used it for some of my AdSense experiments. Wonder if anyone else used this technique in practice?
     
    Michau, Apr 21, 2006 IP