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Advanced/Standard Match doesn't work

Discussion in 'Yahoo Search Marketing' started by Pixel Concepts, Nov 22, 2007.

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  1. #1
    YSM always manages to screw something up.. This time, i'm running a specific phrase for many months with advanced match, and i'm getting a normal amount of impressions. Then out of the blue, YSM changes something, and I start getting hundreds of thousands of impressions for this term, with no clicks.. but this completely screws up my CTR in that adgroup, and lowers my ad score.

    Upon investigation, I find that the 4 word phrase is triggering ads under any single word in that term! So I pull the phrase, set it up as "standard match".. which should fix the problem right.. but no of course it doesn't, and it's still triggering single word matches generating thousands of impressions..

    YSM drives me nuts..
     
    Pixel Concepts, Nov 22, 2007 IP
  2. Tmnoonan

    Tmnoonan Peon

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    #2
    I have had problems with them before. I have found that they have great phone support. Give them a call and it will get sorted out.
     
    Tmnoonan, Nov 27, 2007 IP