Advice wanted on poorly targetted ads

Hi all

I've recently setup www.howtofindyourdreamjob.com and until the ebook's ready I just want to collect names and emails. The targetting on the site seems pretty poor, and is giving me a whole load of cheap looking 'Make Money Fast' types ads, where I wanted ads about career and work resources.

I've put Google sections around the text (excluding the sign up boxes) so any ideas as to how I can get ads targetted more specifically?

Thanks
Steve

 

I put 'career' into Google sandbox tool on this site and the ads displayed were the ones you want. (If you enter 'job' then you get the make money ads etc...)

Therefore:
1)I think you need to replace 'job' with 'career' certainly in the Title tag, so
'How to Find Your Dream Job' becomes 'How to Find Your Dream Career'.

2)Metadescription...mmm??? Although thought not to be particularly important in Google ranking algorithm - You use 'job' x2 and 'career' x1. For Adwords application I would change this just to play safe...and focus on 'career', placing it as first word in Meta.

3)If still no joy then increase density of 'career' v 'job', you could add a 'career' headline or two.

 

I got much better targeted ads when I played around with images. I basically put an image with the keyword you want as the image name, so for example career.gif or whatever. Then I put that and a few more keywords into the alt="alternative text for picture" tag of the image. Then I placed the image just to the left of the ad block and hey-presto, within an hour or so the ad block was showing ads targeted to the keyword that I specified. My experience that I describe shows this is true as I had on some pages a different image with a different keyword, not even mentioned on the page and the ads were also targeting to the keyword. In reality, you could even put an image that is completely transparent and very small next to the ad block, hence not even adjusting the look of the page significantly.

 

Thanks for that guys! That's given me some good ideas so I'll have a little play and see what comes out.

Thanks again
Steve

 

Using the sandbox give you a pretty good isea,but its not extremely accurate.