Any benefit to starting over campaign with so/so results

I recently ran my first real attempt at a campaign in YSM. The results were fairly good, but I noticed that initially I was getting way more impressions and clicks. Since then, it has slowed considerably.

I have since weeded out all non performing keywords and ads, and I am wondering if I take the optimized campaign date from the old campaign, and just put it into a new one, if it will pick up again.

Any suggestions or info is greatly appreciated.

In short... I think what I'm trying to ask is, does making a new campaign reset ctr/qs, etc. I assume this is why the campaign slowed down a bit... even though the ctr overall is still > 1%... I really think that 3-4% is attainable if I restart with the crap words filtered out this time around.

 

I don't know about anyone else at all, but I did this. I wiped my entire campaign and started over with the same keywords. I re-wrote the ads, etc...
It seemed to help a lot at first, then the same thing happened, metrics dropped off but my averages improved with the 2nd campaign. so i left it alone.

 

Good enough for me Ed - thanks for the reply.

I'll give it a whirl and see if I can breathe life back into this campaign.

 

It does help to wipe out and restart, if you haven't put up the campaign structure correctly the first time. For example, some people prefer to manage their accounts where bid changes are only done through the adgroup levels. Other people may want smaller adgroups which they can better control.

 

I also notice that if a campaign has been rolling for awhile. If I go in and add a bunch of new adgroups, they don't get that initial traffic surge that it sese like happens when you first start a campaign.

Does this match up with what you guys see in your campaigns?

It seems like that initial traffic boost is essential to help get a large enough traffic sample size to get your ctr numbers established.

Not even increasing bids seems to help much on new adgroups being added to existing campaigns that have been running for a few week.

Hope I'm not the only one

 

that's exactly what I see, too. new adgroups seem to take a while to get rolling. i'm not convinced bid changing does any good whatsoever, either.

 

Always start out a new campaign slow so you dont burn through your ad budget. Make sure you try many ad variations and test lots of keyword variations. So to answer your question...YES give it another shot. Aim for improvement of your campaign on a week by week basis.