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Any Growth Hacking ideas for an online bookkeeping start up company?

Discussion in 'General Business' started by garys vpa, Aug 14, 2014.

  1. #1
    Hi, I have recently learned about Growth Hacking and am wanting to know if anybody on this
    forum has any growth hacking ideas for an online bookkeeping start up company in Australia?
    In short, we will offer an online bookkeeping services that provides audit proof financial statements from professional accountants to small Australian companies, and are looking for growth hacking ideas to help us grow.
    Any ideas and advice on this will be much appreciated
     
    garys vpa, Aug 14, 2014 IP
  2. Sycrid

    Sycrid Well-Known Member

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    #2
    I'm very aware of growth hacking, but look for a source of information which can provide you with a list of viable companies that may require your services.

    E.g. if you're after small/medium businesses, then see if there are any start up lists anywhere on the net for your country. If you're after medium sized companies, then look for a directory of SMB's local. If you chase your market you'll see a return faster than trying to make your market find you.

    Wikipedia says the following
    "Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.[1][2] It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.[3] Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second."[4][5] Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.[6]"

    If that is the case. My advice would be do something unique and very catchy for it's potential viral abilities, and in doing this, make sure you target your SMB's, so make sure it catches their attention.
     
    Sycrid, Aug 15, 2014 IP
  3. garys vpa

    garys vpa Greenhorn

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    #3
    Thanks very much Sycrid!
     
    garys vpa, Aug 21, 2014 IP