APT from Yahoo! launches today

All,

We’re really excited about today’s launch of APT from Yahoo! This platform, which was built from the ground up for digital advertising, will help publishers, advertisers, agencies and ad networks do business simply and more effectively.

APT from Yahoo! benefits will include:
•For publishers, this platform is designed to open up access to large demand and help improve yield from all inventory, while simplifying ad management. It is also designed to help publishers create new revenue opportunities by cross-selling with other sellers to increase supply.
•Advertisers and agencies will be able reach a large scale of quality audiences across multiple properties on a single platform, and harness insights on those users, helping to drive better performance as they simplify media buying. It will also broaden the offerings that agencies can offer to their clients.
•Ad networks will gain access to more audiences and demand--including Yahoo! and the largest ad exchange--in one place, simplify the process of doing business with all of these partners, and expand revenue opportunities.
•Partners and developers will be able to easily bring their technologies, solutions and innovations to a vast marketplace, and help all buyers and sellers do business more effectively.
•Users will benefit as well, with a more relevant online experience. They'll see better targeted and more engaging ads.

We’ve posted an article about APT from Yahoo! on our Yodel Anecdotal blog.

Please note: The platform is being implemented by certain members of the Newspaper Consortium. Yahoo! will start to make the platform available to other parties, including advertisers, publishers, networks and agencies, in 2009. As more updates become available, we’ll definitely keep you updated.

All the best,
YahooPete

 

What is APT?

 

Is APT a replacement for YPN? For instance, if I go to the YPN link:

http://publisher.yahoo.com/

it has a big APT logo on it. Whats up?

 

Thats indeed news to me. Whats going on?

 

Well, if you click on "Apply Now" it takes you to an older YPN signup page.

However, in this screenshot, APT sorta looks like a Google Adwords/Analytics thing:

http://us.yimg.com/i/apt/apt_dashboard.jpg