Are Social Networks really still effective?

I have been pondering this a lot lately. I know a lot of people find a great deal of success through social networks, but a lot of people fail due to the fact that they think they are simple marketing tools.

The reality is, a lot of users WON'T click your links. They consider it spam, and keep on going. How effective are sites such as Facebook nowadays? Especially since Facebook has been really cracking down lately.

Just something to ponder.

 

Some people usually overlooked this medium (Social Networking sites) and I will not call it as a simple tools but an effective way to build good relationship with your targeted audience. These popular websites are not created for backlinks purposes but for connecting people.

 

I think social media are more about your brand image development rather than simply drawing more traffic. Thus, in terms of building long-term relationships with your audience they are still really effective.

 

SMM or Social Media Marketing can be very effective. It is true that many won't click your links. But done right, you can get clicks that lead to quality traffic and conversions.

 

They are very effective if you use FB paid advertising and you know what you are doing.
You can drive A LOT of traffic Guaranteed.
The organic viral effect is harder to achieve these days since fb wants everyone to pay them
Just watch at the news feed a lot of the stuff there is sponsored now.

 

It really is hard to have that virility on social media, everything comes with a price these days. If done right and with a proper approach it's still achievable.

 

Depends...IMO it's about engagement. Simply having a page and advertising it is not enough. Having good content is key.

I don't tihnk likes is a good enough metric. I like FB pages of products I like. I can like a Nike or Coke page, doesn't mean I care about their advertising. Again, engagement is key IMO.

 

Yes but the question was about driving traffic. You can drive traffic to your page with paid advertising.
What you do from there to build trust is something else. The fact is that you may have good content on your page but you are unable to drive the traffic. Because fb changed the rules and it barely reaches anyone. Unless you have a really active page that everybody talking about, and you have thousands of active members. And this is much harder to achieve than it used to be. Plus if you have a new page you need to drive traffic somehow and paid advertising is the number 1 way. Unless you have a HUGE email list and you can drive from there.

 

paid advertising is good. But when you have active page & also active accounts for fb. people will like to follow you only when you have interesting content. One thing I want to make sure here. People share content that make them emotional. thanks

 

Social media definitely still works, just got to use it in the right way. Like others have said, post interesting content, send paid facebook likes to your page then you can start driving traffic to your site. Send out interesting articles with eye-catching headlines, then put something like "click here to read the article" or whatever. If it's decent content that people like they will share it and you could get something to go viral. The more Facebook likes you have, the more people see your content and the more chance it has of going viral.

 

Definitely still incredible outlets, given you know how to utilize their power and user bases to the fullest.

 

Now it is more effective.
There are increasing continuously increasing numbers of social networking sites in past few years.
Main benefit is, these networks can be divided by various business ares.
For example, Twitter mainly used for Business / Political advertisement, Pinterest mainly used for promote online Ladies shopping products, and Google+ also preferable for Business advertisement. And Facebook is evergreen.
So you can select best social network place for advertise your business.

 

Yes now networking sites are still effective. These sites are the platform to increase our brand , business and websites. We can create fan pages on Facebook for our service and business promote. Twitter is very good site for celebrities and politicians and Google+ is for small business advertisement.

 

Finding it more and more expensive these days to go with social media though, I'm starting to consider going all out of SEO yet again.

 

I believe Social media can done with a cost-free approach. The more effective it is; is based off of your business / product.

 

They are getting more and more effective.

 

Facebook is still very helpful for business but its getting more expensive. If you really want to join facebook, do it seriously.

 

Today SEO and SMM have combined together. Without Social Network SEO can't work. So we can't underestimate the importance of social networking sites in online marketing field.

 

Yes they are.Regular post on Social sites creates chances of promotion and branding of a website.

 

Social networking is the best to generaet the business and product reputation. by using the social networking website we provide our services to the users for their utilities. if they like our product and business then we gain more of profits. Social network website also have more of traffic which help to gain website and business popularity.