Are you using any marketing automation tool for your eCommerce website?

And, how do you think the tool is helping you? And which channel works best for you? Email, Web Push, SMS, any other?

 

Hey! We use Convead for that. They are for Shopify merchants primarily, but there is a "classic" version that can be used with any platform. We used to manage our trigger email campaigns manually using Mailchimp automation and some tools for Shopify but we main annoying thing is that it's hard to determine the effect of these campaigns to your revenue. Convead has a pretty analytics dashboard that shows you what channels work best.

 

Currently using two:

1. Customer Support Software - communication is important in online shop. Whether they need assistance or send their feedback, help desk is important to respond immediately.
2. Email Marketing - a huge percentage of sales is coming from email marketing. Instead of manually sending email, an automated one will make the process easier and faster.

 

Hi. I am also interested in this question, while currently I search for a new marketing automation software. And I can not make the final decision among zoho.com, bpm'online for marketing - bpmonline.com or Salesforce crm app -
salesforce.com. All the systems provide all possible features in terms of marketing automation, but they are different by design as well as price. As for the most profitable channels, it really depends on business and customers as well as ways how you use these channels

 

We are having success for our retail clients with a platform called Signpost. It is a CRM/email marketing platform developed specifically for local retailers that allows them to automatically generate repeat sales from existing customers while it drives 4 and 5 star reviews. Very exciting results for a jeweler in Scarsdale, NY, a golf super store in Palm Beach, Fl., three diners in Norwalk, CT. And MUCH easier to use and MUCH less expensive than Salesforce.