Audience Insights is the best Social Media tool

If you own a business and want to make money, get a business account in facebook and use Audience Insights to learn about who you're selling to. It is hands down the best tool. There's so many different gizmos, gadgets, softwares and apps. But Audience insights is the only one you need.
Start out with 3 magazines related to your niche and use those and copy and paste all the sub-niches you can target into Excel. This is mandatory if you want to do ads that convert in social media. You don't make money from social by posting links to your articles. you do it by hard hitting link ads and carousel ads from the data you compile from audience insights