1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Best Yahoo Account Structure.

Discussion in 'Yahoo Search Marketing' started by JF-Panther, May 10, 2007.

  1. #1
    Does everyone build their accounts the same in every search engine? Do you have anything that is special with Yahoo? and why?
     
    JF-Panther, May 10, 2007 IP
  2. jayaic

    jayaic Active Member Affiliate Manager

    Messages:
    49
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    61
    #2
    Nothing special really. Since the new structure is like Google it was easier to just mimic that setup for management reasons. Campaigns and groups are named the same across all 3 search CPC's (Google, Yahoo, MSN) as well as the keywords being in the same ad groups across the 3. Make it easy when jumping between them all trying to compare the same keyword and their performance.
     
    jayaic, May 10, 2007 IP
  3. karamkshetra

    karamkshetra Peon

    Messages:
    254
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Well now yahoo is similar to Google AdWords... earlier it was different.. even though I like that one too... as u have different ad copy for keywords. Ya but there wasn't much things called a/b testing of ads.. and all.

    It's good.........
    Yahoo is good.
     
    karamkshetra, May 11, 2007 IP
  4. GChoi

    GChoi Well-Known Member

    Messages:
    171
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    166
    #4
    Suppose advertisers are pretty much forced to mimic their Adwords account structure into both Adcenter and Yahoo Panama, as these 2 search engines have built their platforms so similar to Adwords.

    However, optimization can be slightly different on each of the search engines - at least on keyword selection, keyword match types, adcopy writing, pricing, etc.
     
    GChoi, May 12, 2007 IP
  5. seostew

    seostew Well-Known Member

    Messages:
    105
    Likes Received:
    14
    Best Answers:
    0
    Trophy Points:
    108
    #5
    It probably won't be forever, but right now you can send Yahoo! a bulk upload of your AdWords account and they can upload it directly to YSM. You just need to get the AdWords Editor and download your account into a csv. Give Yahoo! a call and they will tell you the next step.
     
    seostew, May 14, 2007 IP
  6. Range

    Range Banned

    Messages:
    39
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    43
    #6
    i use yahoo sponsor but i cannt show my ads.
    is yahoo only for some country?
     
    Range, May 15, 2007 IP
  7. guia

    guia Banned

    Messages:
    720
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Your account will be comprised of all your campaigns.

    Your campaigns will make up your new Sponsored Search account. Your account will still apply to one market only (i.e. the United States).1 To advertise in more than one market, you will need to have multiple accounts. Each account may contain up to 20 campaigns.
    Or you may read this link about Yahoo Account Structure
    http://help.yahoo.com/help/l/us/yahoo/ysm/sps/migration/overview/acc_struc.html
     
    guia, May 15, 2007 IP