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    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Bid Gaps?

Discussion in 'Yahoo Search Marketing' started by gagagoog, Feb 7, 2008.

0
  1. #1
    Do YSM advertisers even need to worry about bid gaps if they set a Max Bid per keyword???
    For example, if the keyword I'm bidding on bids are as follows (without taking into account CTR & the whole ad quality score, etc):

    Position 1 - CPC is $0.70
    Position 2 - CPC is $0.65
    Position 3 - CPC is $0.49

    If my Max Bid is set at $0.64, I will end up paying $0.50, right? Because thats the next step up from the 3rd psoition which is at $0.49... So bid gaps don't even matter in this sense right?
     
    gagagoog, Feb 7, 2008 IP