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Broad matching vs Exact matching?

Discussion in 'Yahoo Search Marketing' started by wzl, Aug 3, 2006.

0
  1. #1
    Here's what I'm trying to do, and I have yet to figure out how with Y!

    I want to advertise on:

    ** widget **
    but not
    widget

    For example, I want my ads on:
    blue widget
    widgets around the world
    happy widgets
    how does a widget work

    But not on the search when people simply type in:
    widget

    I submitted a huge list of keywords to Y! only to have them be denied for overlapping with "widget"

    Thoughts/suggestions?
     
    wzl, Aug 3, 2006 IP
  2. mobilebay

    mobilebay Active Member

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    #2
    the whole search marketing thing confuses the hell out of me your not alone, wish I could help only sympathise.
     
    mobilebay, Aug 4, 2006 IP
  3. wzl

    wzl Peon

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    #3
    anyone... help?
     
    wzl, Aug 9, 2006 IP
  4. felix77

    felix77 Peon

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    #4
    just use the main keyword widget once and the others as individual keywords or tags without using the word widget in em.. a string of tags submitted can be used in any sequence to generate a search.. but only a guess.. so if you get anything on this PM me too?? thanks... cheers
     
    felix77, Aug 21, 2006 IP