1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

broad,phrase,exact matching necessary for Overture?

Discussion in 'Yahoo Search Marketing' started by golf98765, Nov 27, 2006.

0
  1. #1
    Hi,

    I'm new to YSM, normally i advertise with Adwords.
    I would like to know it's necessary to put broad,phrase,exact matching to
    catalog?
    eg.

    your hosting
    "your hosting"
    [your hosting]

    and do i have to put different keyword like:

    your dog
    your dogs
    yourdog
    your-dog
    dog your

    or overture automatic handle this for us.

    Thank you.
    Golf
     
    golf98765, Nov 27, 2006 IP
  2. flip

    flip Peon

    Messages:
    691
    Likes Received:
    16
    Best Answers:
    0
    Trophy Points:
    0
    #2
    I do know that the singular/plural gets taken care of automatically by YSM. So for example, whenever I submit an ad for "printer cartridge" and "printer cartridges," they will always reject one of those ads because they view them as being the same keyword.
     
    flip, Nov 27, 2006 IP
  3. seo_kate

    seo_kate Peon

    Messages:
    362
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #3
    i think if u target specific keyword phrase and when visitors reach your site with that they are likely to become your customers than the one who search for the broad phrases..
     
    seo_kate, Nov 28, 2006 IP