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Broad vs. Exact YSM question

Discussion in 'Yahoo Search Marketing' started by mberman84, Jun 24, 2008.

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  1. #1
    how do i set broad vs. exact match keywords by adgroup and/or keyword?

    also, how do i set broad vs. exact match negative keywords?

    also, WHY is yahoo so much more complicated that adwords:)
     
    mberman84, Jun 24, 2008 IP
  2. PPCKiller

    PPCKiller Guest

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    #2
    1) Click Adgroup you want to edit
    2) Click Ad Group Settings
    3) Look at Tactic Settings and Click edit

    Match Type: Standard = Exact Adword
    Match Type: Advanced = Board Adword

    To add negative keyword choose Match Type: Advanced and add negative keyword in
    Excluded Words:
     
    PPCKiller, Jun 24, 2008 IP
  3. SandOtter

    SandOtter Peon

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    #3
    at the keyword level, just click on the keyword itself and a 'standard' and 'advanced' drop-down will appear.
     
    SandOtter, Jun 26, 2008 IP