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Campaign medium or campaign source...

Discussion in 'Google Analytics' started by David Corner, Aug 4, 2020.

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  1. #1
    Currently in a disagreement with my boss on whether "paid" is a UTM campaign source or a campaign medium.

    My understanding is that it is a campaign medium but would surely appreciate anybody's input as to what is correct.

    A big thanks in advance -:)
     
    David Corner, Aug 4, 2020 IP
  2. johnsimirion

    johnsimirion Peon

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    #3
    it depends. utm_source to identify a search engine, newsletter name, or other source. utm_medium to identify a medium such as email or cost-per- click.
     
    johnsimirion, Feb 3, 2021 IP