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Catching the Small Fish Networks

Discussion in 'Social Networks' started by webDOMinator, Nov 7, 2009.

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  1. #1
    Okay, I've noticed a trend in all of my social network marketing travels on the internet. After all of the forums and over 60 networks I've been to and used, I find that when marketers are talking about social networks, they don't really see the BIG Picture.

    Normally when I talk to anyone or see people posting about social networks they use for marketing, the "big fish" are mentioned... twitter, facebook, digg, myspace, hi5, friendster, orkut. In the sea of the constantly growing and evolving multitude of social networks, these big players count for a small percentage of the number of actual social networks out there, but they are just REALLY big so it's hard to see all the little "small fish" networks swimming around them, collecting users here and there.

    These big fish are up in the range of a half a billion users, while small fish may only have 60,000 or 14 million users. Why is it important to still catch the small fish? Because often times these networks are niche networks that are only dealing with a specific niche of people you may be wanting to target.

    So far, the idea has been with catching traffic from these big networks is that they are what's popular, so they have the most people, more people = more money... wrong.

    A Niche market means gold for marketers hands down. It is like that in real life, it's like that on the internet with social networks. It's a small community that's only talking about their specific lifestyle and all the things in it. Match.com is a bigger fish, but in the dating niche, Plurlife.com is for ravers... MothersClick.com is for different types of mothers. There's even CouponMoms.com which is the niche of mothers who just like collecting coupons... there's quite a bit of them, and that's all the site's about. Just go into google and do a search for your specific niche and include the words "social network" in your search, you might be surprised to find a ton of them.

    You can either try to hunt a whale or you can get a big net and catch lots and lots of small fish... the small fish are easier to catch 100% of the time.

    Do you think if you were able to effectively make a campaign on any of these niche social networks that you could make money off of them? I have no doubt.
     
    webDOMinator, Nov 7, 2009 IP