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Colors and CTR?

Discussion in 'Placement / Reviews / Examples' started by fryman, Jul 28, 2006.

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  1. #1
    This is something that has me scratching my head. I have 3 very similar sites using a same script. Content is a bit different, but the navigation and general layout is almost identical.

    One site has a black and gray layout. The other one is blue, and the last one is red. CTR is best on the black, blue is second, and red is the worst one.

    I wonder is the color of your website has something to do with clicks...
     
    fryman, Jul 28, 2006 IP
  2. dcristo

    dcristo Illustrious Member

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    #2
    Yes enormously. I have seen a 3-fold increase in adsense earnings just by fiddling with color schemes.
     
    dcristo, Jul 28, 2006 IP
  3. luvkycool

    luvkycool Guest

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    #3
    Is the traffic more or less the same for the sites?
     
    luvkycool, Jul 28, 2006 IP
  4. shamess

    shamess Well-Known Member

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    #4
    The better they are blended the higher your CTR should be, in theory. What are your websites?
     
    shamess, Jul 28, 2006 IP
  5. Lukaslo

    Lukaslo Peon

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    #5
    On my sites color of my website doesn't have to do a lot with CTR (at least i think so). But color of ads has to do a lot with it.
     
    Lukaslo, Jul 28, 2006 IP
  6. cormac

    cormac Peon

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    #6
    A few weeks back Jack Burton suggested trying the black background as he noticed better performance with his site too.
     
    cormac, Jul 28, 2006 IP
  7. fryman

    fryman Kiss my rep

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    #7
    The ads are very well blended on the 3 sites and have similar positions and are showing similar ads.


    I am not talking about the adsense banner colors, I am talking about my website's colors, wondering if that has something to do with clicks.
     
    fryman, Jul 28, 2006 IP
  8. shamess

    shamess Well-Known Member

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    #8
    Ah, well I click on ads for websites which I respect, so if I like the layout of a website I follow an ad. Maybe that's how its working on your websites?
     
    shamess, Jul 28, 2006 IP
  9. cormac

    cormac Peon

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    #9
    Yip thats what he was noticing when changing the colours on the site.

    A while back I was reading that even the colour of the actual links on your site could affect peformance although I havent tested it for myself.

    Hey us Adwords user dont throw away money to pay webmasters for sites people respect.
     
    cormac, Jul 28, 2006 IP
  10. fryman

    fryman Kiss my rep

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    #10
    I have always found dark sites to be dull and tend to avoid using those colors in my sites... but now I will consider this since it seems to bring the best ctr
     
    fryman, Jul 28, 2006 IP
  11. wwm

    wwm Peon

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    #11
    heh i have a site that just plain black and white text (it was an experiment 5 months ago)

    i put it together in few hours and now gets 2000visits a day to this site, paying about same as 20000visits to one of my bigger sites...


    my secret is out oh nooo... lol only joking

    i think plain colors confuse people
     
    wwm, Jul 28, 2006 IP