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compare the average CTR of Yahoo and Google

Discussion in 'Yahoo Search Marketing' started by jiangok2006, Feb 16, 2007.

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  1. #1
    Can anybody having experience approximately compare the average CTR of Yahoo and that of Google?

    One article introducing Panama said that each search/ad in Overture is half value of that in Adwords. This is one reason why Yahoo pushes Panama.

    If I promote a fun and entertainment electronic product, what typical CTR should I expect on Yahoo and Google respectively?

    Thanks
    Tim
     
    jiangok2006, Feb 16, 2007 IP
  2. enhancedconcepts

    enhancedconcepts Guest

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    #2
    Hi Tim,

    Why CTR? Can you state your objective for asking the question?

    Are you concerned with CTR to approximate price and position because with Google and Yahoo's quality index?

    Or are you thinking CTR but really wanting to know which search engine converts better for a fun and entertainment electronic product?

    Based on some clarity, I can help you with an answer.
     
    enhancedconcepts, Feb 17, 2007 IP