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Content Partnerships - your Opinion / ideas

Discussion in 'Content Management' started by KitiW, Mar 18, 2013.

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  1. #1
    Hi guys,

    I am currently doing research for my graduation thesis on the topic of Branded Content / Content Partnerships.


    You have probably all seen that lately fashion brands and more and more starting partnerships with other brands, technology companies, content producers etc. in order to produce fun or interesting content together!
    ( so not really talking about product partnerships here)

    Therefore I was wondering, which fashion brands don't really do that yet and therefore could really profit from it?

    I was looking at the case of the quite new brand Rascals' (http://www.rascals.dk)

    What could be an interesting partnership for Rascals' ?
    Rather a technology partnership? working with an asset?
    How do you make that decision?


    What content do you think would suit their brand?


    Cheers,
    Kiti
     
    KitiW, Mar 18, 2013 IP