1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Customer Segmentation: The Key to Successful Ad Retargeting

Discussion in 'eCommerce' started by Avetis_G, Sep 30, 2016.

0
  1. #1
    Hey everyone,

    Here is the latest blog on Customer Segmentation for Retargeting:

    https://blog.cueconnect.com/four-key-customer-segments-to-retarget

    As you probably know, retargeting is a powerful branding and conversion tool that helps to generate high click-through rates and increased sales conversions. The harsh truth is that only around 3% of your website visitors are going to buy your product. Hence, in order to reengage the rest 97% of your website visitors, you need to retarget them.

    Retargeting, however, is most effective if you segment your traffic and custom-tailor your approach to each group. This blog covers the four key segments where retargeting proves to enhance sales and brand awareness.

    Let me know what you think in the comments section.
     
    Avetis_G, Sep 30, 2016 IP
  2. Milliardo

    Milliardo Active Member

    Messages:
    244
    Likes Received:
    26
    Best Answers:
    0
    Trophy Points:
    63
    #2
    Hhmm...yes, that could actually work. It will depend on the products you have though. If you have variety on your products, then segmenting your market might help. Shoes, for instance, have different types. So you can see shoe manufacturers segment their market according to use.
     
    Milliardo, Oct 11, 2016 IP