Developing and selling software...

Hi everyone.
Im looking for advice on the following.

OK If I were to open an online software development store where, i develop and sell my software.since i will outsource the software development part so i will have to pay the freelance developer in full and sell the soft to make the money back.

1. After how long should I estimate to get back the money i spent? I know it will depend on how much i spent but on average how long.

2. If it takes me 1 year to get the money I spent (from my own pocket), does that mean I wont make any profit until I have made the money back?

3. Being that im selling software and it it is a "buy once sell forever" type of product. How do i determine how much of the product i should , at least, sell every month. I know this will be determined by how much I have to spend every month like rent, hosting etc. But after all of that has been covered how much do I add in order to get back the money I spent to develop the software, assuming the cost it to much to be made in the first month?

4. How mcuh of the profit should i put back into the marketing?

5. Do i market the site or the product im selling.

 

2. If it takes me 1 year to get the money I spent (from my own pocket), does that mean I wont make any profit until I have made the money back?

That one is pretty obvious, isnt it...?

 

What i meant by that one is does ALL the money go back back into paying back what i spent.

 

I think you must do Search Engine Optimization of your website. Try to make user friendly website related to your products. It increase your revenue.