Do you think some products and services are better advertsed online than on TV?

What is you take on that

 

Yes, depends what's you're selling.

For example, for online services your market would most likely sit in front of their computer more than they would in front of their tv, so you have a better chance at targeting them.

 

Yeah of course. For example alcohol, it is much easier to advertise on TV than online. Because it is so much more dependent on the peoples drinking habits and variety of alcohol brands.

 

You should always take into account your customer's habits when deciding where to advertise. Ever notice all of the legal advice for injured workers that pops up on TV in the middle of the day when almost everyone is at their job? So, yes, there are definite television audiences as opposed to online audiences.

I do think having an online presence is always important, whether you're advertising on television or not. So even though you may not need to advertise online, having a decent website and good information about your company online is essential as well.

 

This is where you absolutely MUST know who your client is. Without that you are lost. Somethings are better online, some things are not.

 

It just depend on the location of your customers .If you want to do international business ,then advertising online is a good choice.

 

From personal experience I can say definitely yes. Why? The answer is simple.

1 Online advertising gives you way better options to target your offer to potential customers
2 Its all about testing what works and what doesnt.
3 My strategy is simple, systematically try to reduce risk wherever possible and maximize profits incrementally. The fastest way possible to do that is through online advertising.

After you have optimised your sales processes to a point where your conversion rates are very satisfactory, you can then expand into other advertising channels like TV advertising. It also depends on the product or service you are trying to market.

1 Is it a mass appeal product
2 or a niche specific one. There is no use trying to sell an ebook on how to teach your parrot to talk on Tv simply because the market is way to small to make any reasonable roi

 

TV advertising is very limited and confined, online advertising would provide a broader audience. Also depends on the type of product you wish to advertise.