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Does Overture Upgraded account work on CTR for keyword ranking?

Discussion in 'Yahoo Search Marketing' started by Nancy, Jan 12, 2007.

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  1. #1
    Can anybody tell me whether overture upgraded account works on CTR like Google adwords?
     
    Nancy, Jan 12, 2007 IP
  2. enhancedconcepts

    enhancedconcepts Guest

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    #2
    Hi Nancy,

    As of February 5th, 2007, Yahoo moved to the CTR and Max bid bid pricing method. So they are now aligned with Google's way of setting bid prices and positions. Make sure you target your keywords (use negative keyword too!), build relevant landing pages and test your ad copy.

    Although these factors were always important for converting paid search, they are now more important for also reducing your cost and increasing your visibility.

    Good luck,
     
    enhancedconcepts, Feb 17, 2007 IP