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Ecommerce Conversion Rate

Discussion in 'eCommerce' started by exbm, Feb 5, 2010.

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  1. #1
    I have a dismal conversion rate! I am only getting a %0.40 conversion rate. I have an 84% goal abandonment rate. While my account creation goal conversion rate is hovering at 1.8%! How can I get them to buy? What information from the goal funnel will tell me what most of my customers are getting spooked about?

    Thanks for your help!
     
    exbm, Feb 5, 2010 IP
  2. ComSto

    ComSto Member

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    #2
    Whats the site?
    Do you have SSL?
    IS your contact info easy to find?
    Is the shopping experience pleasant? ( easy navigation between products, categories, etc)
     
    ComSto, Feb 11, 2010 IP
  3. rbaker

    rbaker Peon

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    #3
    More information is needed.

    Your abandonment rate is rather high; something about your website is not sitting well with your visitors. How many steps is in your conversion funnel? Which step sees the highest drop in visitors? How many visitors does your site receive on a daily average? What are you selling, a product or service? What is your niche? Are you competitively prices? Is your shipping/handling competitive? Etc, etc.

    If you don't want to share your URL and/or other information in public I understand, but I have a lot of experience increasing conversion rates if you want to provide details in a PM.
     
    rbaker, Feb 22, 2010 IP
  4. JoeZou

    JoeZou Peon

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    #4
    hi rbaker,
    i have the same problem on conversion rate, i have send you a PM including my website detail.pls give me some suggestions
    thanks!
    Joe Zou
     
    JoeZou, Feb 23, 2010 IP