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Experiencing a 70% Decrease in Traffic

Discussion in 'Yahoo Search Marketing' started by frankski, Sep 27, 2007.

0
  1. #1
    It's killing us. Our spend has gone down about 70% in Yahoo Paid Search in the last 3 - 4 months. We've been trying to resuscitate it by optimizing our campaigns including increasing bids, improving title/descriptions, etc. but to no avail. When it comes down to it, we're receiving about 70% fewer impressions per day. Any ideas on why they're not serving our ads as much?
     
    frankski, Sep 27, 2007 IP