1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

First time using YSM, a few newbie questions.. really appreciate some answers

Discussion in 'Yahoo Search Marketing' started by beikepangzi, Aug 11, 2008.

0
  1. #1
    hi all

    1. How to add negative keywords once the campaign starts running already? I don't see a way of doing, but without it...how can anyone optimize their campaigns..... is bulk importing files the way?? if so, it is really inefficient and only available after $500/month spent..

    2. Does YSM has the search query report equivalent function like Google? Right now, my broad keyword (advanced match) has quite many clicks, but i can't find anywhere in YSM that tells me what EXACT keyword ppl typed and matched to which particular keyword i bid..

    many thanks
     
    beikepangzi, Aug 11, 2008 IP
  2. squarecat

    squarecat Peon

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    #2
    Hi,

    1. Negative keywords - These can be added on either account level (Administration tab) or at Ad Group level (Ad Group Settings) – under Tactic Settings – Excluded Words.

    2. not as far as I'm aware - we tend to use a3rd party tracking tool that can show us the exact search term. Even's Google's system still throws away a lot of your data by just saying "xx Unique Queries" which isn;t much help!!

    Enjoy
    Ben
    Attacat - ppc specialists
     
    squarecat, Aug 15, 2008 IP