Getting the best of Facebook marketing

Social media sites are excellent marketing platforms. But, why are companies like GM pulling their ads off Facebook? Well, their answer is simple, they are not getting ROI. But why? Well, GM's marketing team, like most marketers out there, look at facebook like a marketing platform. WRONG! Facebook is a social networking site. Never forget this. Here is Facebook marketing 101: Use Facebook to establish your authenticity and everything else will fall in place. Spend 90% of your facebook time interacting constructively with your customers, responding to their queries and offering useful information to them. Then spend the latter 10% talking about your business. Now, this requires time and diligence. Take this approach and you will love the power of Facebook as a marketing tool

 

Marketing on Facebook is very complementary to Squidoo. Squidoo puts the emphasis on sharing information about a topic and supports networking through groups. Facebook exists for social networking and supports information exchange through your profile, posts, Facebook applications and RSS feeds

 

facebook is a social network you can advertise on do.No maketing will help us recommend one for everyone

 

You can try to use the Facebook Ads.

 

Facebook fan page is good too.

 

Thanks for the information. It also increases the visitor numbers for a particular site.

 

That is too general.

You need to be more specific.

different niche response differently.

 

Using a social platform for marketing, interacting with customers using fan pages etc can give a social look for the company. It may not give a sudden increase in sells but long term relationship, will certainly give an edge for the business. I am not sure about the reason of GM's strategy.

 

There are frequent debates in our workshops about whether the time and effort spent on building a Facebook marketing or brand experience is worth it. Is it really positive

 

Promoting your book?

 

The company has over 500 million active users, which is actually a huge database of people who might be interested in various things.

 

I use Facebook a lot for marketing and promoting my sites. There's so many users to reach out to across multiple niches so it's easy to make money with if you know what you are doing. Facebook fan pages are really effective if your good at operating them.