Help me understand YSM

so im a total noob to this markting stuff, but i have decided to go with it.

i have some very noob questions, please answer them

- What is ROI?

- What is lowest and maximum bid? how do i set it and how do i know ? what is it for anyway?

- i will select keywords with this tool: http://freekeywords.wordtracker.com/keyword-suggestion-tool.html is this right?

- what is cpc? how do i set it up?

- suppose i sign up with a coupon, can they expire, if they do what will happen of my campaigns.

- what are long end keywords.




thanks a lot.

 

hey punisher,

im new at this to but I can answer something.

CPC is an acronym for 'Cost-per-click' and refers to the amount you pay each time some one clicks on an ad you are running. This amount varies depending on a number of factors including your bid amount, the quality score of the keyword, relevance of the landing page, how much others are bidding and more.

 

Hey there new advertisers!

Thanks for your feedback.

Our Smart Start Guide for new advertisers can assist you as you manage your search marketing account. The guide also includes tips and best practices to help you spend wisely. Download it for free at our Help Center: http://help.yahoo.com/ss

The Yahoo! Search Marketing blog is also a great resource for our advertisers http://www.ysmblog.com. It’s filled with a lot of "how to" articles, updates, news and industry insights. We post frequently so check regularly!

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YahooPete