How do I get Adsense looking like this?

Hey,

The ADsense ads on this wisegeek page look different (larger font, different format). How can I change my ads to look the same?

http://www.wisegeek.com/what-is-natural-gas.htm

fcmisc.

 

It looks to me like they may have changed the code. They may be in violation of TOS.

 

Yes, they've definately changed the code, you can see in the page source code.

 

Although it looks good, and I wish I could put those up on a couple of my sites, it's not worth getting booted from the adsense program over.

 

They might be premium publishers -- the ones who get to customize their AdSense

 

I was thinking this too.

 

I don't know about that. The site looks kind of amateurish. Premium publishers usually have better web design skills than that, they can afford to. (The altering of the codes notwithstanding, of course.)

 

I havn't heard of any premium adsense users. They spent lot of money in Adwords. I can see it in my site. But i doon't think a big fish like wisegeek did a TOS vioation without google's permission..

 

I'm certain WG is a premium publisher.

 

i also beleive it is a TOS violation.
look at http://www.wisegeek.com/templates/ign/a/ad.js which is the JS included just before AdSense.

i will also insert the code in that JS file here, in case he deletes it

function google_ad_wrap_a(google_ad, text, cls)
{
  return '<a class='+cls+' href="' + google_ad.url + '" onmouseover="window.status=\''
         + google_ad.visible_url + '\'; return true;" onmouseout="window.status=\'\'" >' +
         text + '</a>';
}

function google_ad_request_done(google_ads) 
{
  if (google_ads.length < 1 )
    return;

  document.getElementById('a').style.width='';

  if (google_info.feedback_url) 
    document.write('<td class="google_link_cell"><A href="'+
      google_info.feedback_url+
      '">Ads by Google</A></td>');

  document.write('</tr>');
  
  if (google_ads[0].type == 'text') 
  {
    for(i = 0; i < google_ads.length; ++i) 
    {
      document.write('<tr><td class="ad_links"><ul><li>' +
        google_ad_wrap_a(google_ads[i], google_ads[i].line1, 'main_link') + '</li></ul>' +
        google_ad_wrap_a(google_ads[i],
        google_ads[i].line2 + " " +
        google_ads[i].line3, 'description_link') + "</td></tr>");
    }
  }
  
}

Code (markup):

 

That's completely legal, he's got permission to use custom ad formats. I know that code, it looks like the example Google sends to premium publishers.

 

so what is this 'premium publishers'?
never heard it before, i guess..
but i think i've read somewhere about contacting G if you want to modify the ad code.

 

http://www.jensense.com/archives/2005/07/premium_publish_1.html

 

premium publisher status if you get a certain amount of views a month (20 million i think). about.com is a premium publisher.

 

DP thread about premium adsense account

http://forums.digitalpoint.com/showthread.php?t=2151

Google info

https://www.google.com/adsense/premium-overview

 

http://rapidshare.de/ is a premium publisher too. Look at their ads.

 

Yes, Premium publishers get this type of facility that they can have "Flexible ad formats" to display google ads