How do I measure the effectiveness of social media?

What metrics are translatable in real terms that we can use as proof points or milestones?

 

I don't know what you use your social media for, but I use it for traffic generation.
When I am actually trying to get traffic to my clients websites, I use a trackable link. I like Budurl.com for this.

Then you can go to budurl and see how many people are clicking the links.

Not sure if this is what you needed to know but it's what I do.

Plus I can show my clients that I am sending them visitors from their social media.

Alan

 

Set tracking links from your site and see how many people click through the links you distribute in you social media marketing.

 

Go to each social media websites, then search with your targeted keywords. 

 

check the links of your traffic. check whether they are coming from normal backlinks or from social media backlinks. traffic form social media can also be used for affiliate marketing. social media now plays much more like search engines. 

 

Your are right but use it for both thing, I use them for traffic as well as for knowledge also because these places are where you can find webmasters.

 

Put you links in their. You will probably have a comparison which social networking site works that much for your traffic. And check it in Google Analytics to find it.

 

Use a URL shortener that has a trackable link and check the stats, though social media should not just be about getting visitors. Try to engage with your audience and interact with the negative and positive comments about your business.

 

i agree with this...better try this...

 

you might get some hint on how effective your social media marketing thru website analytics programs - like Google Analytics - Referral Site Monitoring

 

How much traffic you can drive from social media will give you some idea

 

When you do a campain, you MUST track each of your links with a referral so you know exactly where most of your traffic is coming from and focus on those sources only.

 

Measure your rank for taglines and other branded terms and phrases. you should be very close to the top for these

 

When I tweet something, I just check to see the traffic it generated on my dashboard. It doesn't always come up in the referring URLs. I've found that if I tweet something a lot, on different accounts, it also gets traffic from sites like tweetmeme, socialwhale, and many more.

 

Traffic and milestones are the goals that you yourelf set for yourself. In that case it is just a matter of opinion. I use my accounts to increase my traffic flow so my goal or milestone would be increased traffic flow.

 

Most of the traffic I've had to my site has been from Twitter and StumbleUpon, and I think it will probably continue to stay that way, as my social connections are increasing at the same rate as the content I publish that gets traffic from Google.

 

Hi there! You can measure how your social media marketing works well. (I hope that I fully understand what you are asking here). There are lots of web analytic tools that can be used including the Google Analytics. Make sure you have your Google account already then start signing up with Google Analytics. You can set your website links there and all possible statistics Google Analystics will give you including social media marketing output. And also, if you have various social accounts in different social networks, you need to use a monitoring tool such as Netvani. Netvani provides one-stop access to all of your social accounts which helps you to allocate your time and effort in all of your marketing activities.

 

Check out Google Analytics to analyse how many hits are coming through Facebook.

I think that is the best way of analyzing traffic through Facebook.

 

Why don't you make use of web analytical tool? You can also set tracking links 4m ur own site in order to check the number of people who actually clich through the link that you have distributed in the Social Media.

 

The most effective Key Performance Indicators you select as part of your social media effectiveness measurement will vary depending on the nature of your business and your goals. For example Increase sales, Increase repeat customers, Increase visitors to your site, Receive feedback about your products, Increase your followers, fans or friends. These are some important things that you will obviously getting via social media.