How Do I Set Up My Social Media Profiles?

Hi everyone! Right now I am about to embark on a social media campaign for a client. I'm pretty well versed in how to leverage social media (Twitter, Digg, StumbledUpon, etc) to gain traffic and awareness.

I do however have a question about how to best create profiles on these social media sites. Typically if I have a client, say XYV Corp.. I will go to these social media sites and build a profile under the name of XYZ corp, so my Digg username for example will be xyzcorp and will contain a link back to the XYZ Corp. website.

Recently I have seen many companies rather than use a corporate profile they instead have one of their employees create a profile under their own name (i.e. Joe Montana), so their Digg account for example will be joem, and it will have a picture of Joe. The profile usually will disclose that person works for XYZ Corp. or whatever company in question.

Considering I will be of course networking on these sites, adding friends, interacting with people, what do you feel is the best approach when creating these profiles. Should I create them as XYZ Corp. or as myself?

Thanks!

 

profile should describe your company and your work .. it should not anything personal

 

nope. you are wrong. Social media is all about networking. It doesn't help just to jump in for the quick sale. you are correct that you say you must describe your company in your profile but it is much more personal than that.

Social media is not just about doing physical business with the people in your network, but it builds your persona online. If people search for your name, brand name, services on Google, quite a few of the networks you belong to can come up and people can check your engagement with others. Would you rather do business with someone having a beer in his hand swearing at everyone or from someone that is professional, trustworthy and respected?

 

If you feel you are not good at at..Just outsource it for cheap price

 

@Grobbulus - I totally agree with what you are saying. But then should I set up the profile as an employee of the company or as the company itself. Should the name be XYZ corp. with their logo as the thumnail picture or should I use Joe and his picture?

THX!

 

Individuals are more likely to succeed than profiles with new company names so cash in your employee

 

Social media is all about networking. It doesn't help just to jump in for the quick sale. you are correct that you say you must describe your company in your profile but it is much more personal than that