How do you do link outreach?

Hey everyone, for those of you that are getting links by emailing other webmasters, how do you do it? What does your setup looks like/what tools do you use? How do you ensure your emails don't just go to spam?
Do you offer a price straight away or do you ask something else first?

Thanks in advance

 

Keep the emails personalized. Don't talk about pricing and links directly. First, tell the blogger how your article would help their blog to gain traffic and engage visitors. Send your sample blogs for example.

 

1. Setup and Tools

• Email Tools: Utilize tools like Gmail, Outlook, or dedicated outreach tools like Mailshake, Pitchbox, or Woodpecker. These tools often have features to help manage your outreach campaigns and track responses.
• Research Tools: Use SEO tools like Ahrefs, Moz, or SEMrush to identify potential websites that would be relevant for your target audience and to analyze their backlink profiles.
• Spreadsheet Tools: Google Sheets or Excel can help you organize your outreach list, track which webmasters you’ve contacted, and note their responses.
• CRM Tools: If you’re managing a larger outreach campaign, consider using a CRM like HubSpot or Pipedrive to keep track of interactions and follow-ups.

2. Ensuring Emails Don’t Go to Spam

• Warm Up Your Domain: If you’re using a new email address or domain, gradually increase your email volume to build trust with email providers.
• Personalization: Personalize your outreach emails with the recipient's name, the name of their website, and specific references to their content. This decreases the chances of being flagged as spam.
• Avoid Spam Triggers: Keep your subject lines concise and free of excessive capitalization and exclamation marks. Avoid phrases that are typical of spam emails.
• Use a Professional Email Address: Use a company domain rather than a free email service, as this can lend credibility to your outreach.

3. Email Outreach Strategy

• Craft a Compelling Subject Line: This should be concise and intriguing enough to prompt the recipient to open the email.
• Personalized Message: Start with a compliment or reference something specific about their site. Then explain why you’re reaching out and how a partnership can be mutually beneficial.
• Value Proposition: Focus on what you can offer them, rather than just asking for a link. This might be guest posts, expert quotes, or even sharing their content on your social media.
• Call-to-Action: Clearly state what you want them to do next – whether it’s discussing collaboration options, checking out your content, etc.

4. Pricing and Offers

• Initial Conversations: It’s generally a good idea to start the conversation without jumping straight into pricing. Ask if they are open to collaboration first.
• Value Exchange: Before discussing payment, it might be beneficial to discuss what kind of content or link exchange you have in mind.
• Clarify Your Offer: If pricing does come into play, be transparent about what you are offering and the costs associated with it.

5. Follow-Up

• Timing: Follow up 5-7 days after your initial email if you haven’t received a response. Keep the follow-up brief and polite.
• Persistence: Sometimes it takes multiple touchpoints to get a response, so be prepared to reach out again if necessary.

 

I usually start with a friendly introduction and gauge interest before discussing pricing, it's all about creating a connection.

 

Hi! From my personal experience (I've worked in many places and often sent emails), it's important not to send messages thoughtlessly to everyone. You should only reach out to those who are genuinely interested in your product or service. Start with a friendly conversation, for example: "Hi, Jim! I hope you’re doing well! Our company is excited to share that we have an offer for you. Check it out here!" This creates a friendly tone, adds a personal touch, and helps avoid your IP being blacklisted. Don't spam!