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How do you go from 3 bars to 5?

Discussion in 'Yahoo Search Marketing' started by Jon12345, Oct 20, 2008.

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  1. #1
    I have an Adgroup where I have accumulated the following data:

    avg pos 1.7
    10.5% ctr
    348 clicks
    3314 impressions
    Split testing 3 ads

    Based on that, what would you do to go from 3 bars to 5?

    Thanks,

    Jon
     
    Jon12345, Oct 20, 2008 IP
  2. Yelena

    Yelena Member

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    #2
    Wow, that's a really good CTR.
    I would say make sure that all keywords are relevant to the ad and each other. If not - maybe brake them into smaller and more relevant ad groups. Also create more ads and see they will get better quality index.
     
    Yelena, Oct 20, 2008 IP
  3. Jon12345

    Jon12345 Peon

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    #3
    There is only 1 keywords in that adgroup.
     
    Jon12345, Oct 21, 2008 IP
  4. Yelena

    Yelena Member

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    #4
    Hmm... Then just try creating more ad copies and see which one has better quality index. Make sure that keywords appears in the ad, and consider adding keywords to the display URL (for example www.mysite.com/keyword). Also keep in mind that while some ads may get better quality index they are not necessarily ones with better ROI.
     
    Yelena, Oct 21, 2008 IP
  5. evelinawilliams007

    evelinawilliams007 Notable Member

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    #5
    That`s a huge CTR how much are you bidding?
     
    evelinawilliams007, Oct 27, 2008 IP