how do you increase your CPM?

I've searched this forum and have not yet found the answer (probably there are tons of threads in here regarding to this topic but I can't seem to find the answer). Anyways, is there a way to increase your CPM? I just took a look at my Adsense account and when I first opened my website to now, the variables are way different.

First few days (months ago): I had 7 impressions and 4 clicks (57.14% CTR) which gave me a whopping $246.74 CPM but I only got $1.73 in the end.

I'm not sure if it is the high CTR percentage that increases your CPM or not, so I might need some clarification.

Over time, my traffic rose and now am averaging 1000 impressions a day with about 3 clicks a day (approx. 0.2%) and the CPM is so low, about under $0.50!

Anybody can give me tips on how to improve CPM (if possible)?

 

CPM is not important, what matter the most in adsense is to get clicks.

How to get clicks? Content, ads placement, traffic.

 

I think you've misunderstood the concept. The eCPM shown in your stats is just that: estimated CPM. It's another way of looking at how effective your site is in getting revenue.

From Google's Adsense help site:
https://www.google.com/support/adsense/bin/answer.py?answer=32733&topic=8526

 

Yeah, I agree, you should not worry about CPM too much.

You should focus more on getting quality traffic and hope they are interested on your ad and therefore click on it.

 

CPM will vary greatly depending on impressions and value of clicks. Its a figure that cahnges dramatically from one day to the next.

 

facts about smart pricing
http://adsense.blogspot.com/2005/10/facts-about-smart-pricing.html

'4. Remember the old chestnut: "Content is King"

The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means driving targeted traffic to your site -- advertisers don't gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR.'

I think it implies good content websites get higher CPM.

 

we can earn money with adsense impressions also??

 

Not off-hand, sites an bid on your ad space using the "Advertise on this site" link, and then you can have CPM ads.

eCPM is essentially what to worry about seing as it's calculated based on impresisons, clicks and total revenue. Increasing your eCPM means increasing the rest.

While content is king it's also true that the wrong content is a peasent, whether on not it's unique. You have to consider the keywords you're optimizing for, some keywords pay much higher than others, to begin with I had keywords that paid as low as $0.10 per click, now I'm averaging $0.60 a click with some clicks being worth upwards of $1.

Second is ad placement and blending, the better they're placed and blend the higher your click through rate will be. Also tricks such as putting images next to ads helps drawing attention to the ads. Traffic you already have, assuming it's traffic you're actually interested then you don't have to worry about that, but if you're visitors aren't interested in your site content they'll leave after skimming the page of entry and then leave.

 

eCPM = divide the earnings by impressions in 1000. it's just another way to look at your earnings. Forget it. The numbers that matter on your account are: EARNINGS and to a lesser extent CTR then Impressions. Forget all other numbers.

CPM = ads that pay you by just visitors viewing them . No need for clicks. Gives you good earning if you have tons of traffic

 

p.s. don't post your stats - ctr and cpm, you can get banned for that

 

I have problems with this CTR and CPM business as well. A few of you are saying that you just need to be getting clicks but I think there's more to that.

-My site last month averaged about 4 clicks a day making about 40cents a day.
-My site this month averages about 20 clicks a day making about 51cents a day.

So having more clicks is not helping much. I wouldn't say that everything is going to be alright if it gets more clicks.

BUt the question is HOW can I make these clicks worth more. Getting the increased amount of clicks isn't much of a problem, it's what their worth.

3 cents a click?
Google should be shut down for paying out such a horrible amount like that.

 

you must focus on getting a better ctr if you want to have better cpm. it has no effect on your earning