How do you price a website?

Hi, I'm not sure if I posted this in the right place but here goes:

How do you price a website?

How much weighting on the PR value?

How about alexa rank?

# uniques?

# of pages ?

Income?

Age?


Say for $500 what can that buy?
A PR 3 website with 100 pages, 10 uniques a day? or am I off completely? Can you give me a few examples? Thanks!

 

If your in the right place at the right time $500 can get you a very nice site.... I see people selling sites that are PR4,5 all the time for a few hundred dollars.... It really depends on who the seller is and what he, she knows the site is worth....

Some sellers aim for the highest amount and some sellers arent that concerned with getting top dollar....

 

the price depends on the quality and how professional the designers approach is

 

I agree with the above..there are even more factors then what you mentioned above..
The number of users (if it's a membership type site, ie forums) would matter a lot to someone. How it ranks for certain search terms would be a factor in my mind. Where the traffic is coming from is another one that comes to mind.
The uniqueness of the site and the idea behind it matters some, and so does the actual time and effort put into the site (custom designs, unique content, etc.). Theres far to much to consider to put it into any sort of table like you suggested. A better question to ask would be what sites are you looking at and do we think they are worth $xxx. Then we could provide you more solid feedback.

 

there is more to a website than PR.

 

Another rule of thumb is around 6 months revenue. So if your site makes $100 a month, value is $600. Of course it depends on many other factors...

 

Yeah whenever I have sold a site it's been for 6months revenue, unless there is something particular about it such as obvious potential, or unique scripts that come with it.

 

6 months? Only if the site itself is younger than that. Most sites go for 10x monthly revenue, but you also have to take other factors in, one of them that is often missed by the sellers - how easy it would be to copy your website (and reach similar earnings) and if it is possible with less money than you are asking. I don't care if myspace generator site is making $200 a day, I'm not buying it for $xx, xxx, because with that money I'd make a better website with similar / higher earnings instantly.

Stability of earnings also matters, if you base your 10x price, but your site started making money just recently - don't expect good offers. Don't expect good offers if you base your 10x price on YPN revenue, it won't last, everyone knows that.

I agree that there is more to a website than PR, but links are moslty priced based on PR, so PR is quite important really.

 

Well that's a good point a lot of the sites I've sold have been not very unique (often humor/entertainment) so it's been quite replicable.

 

It really depends on the theme or purpose of the site. The traffic, pr, unique visitors and design are factors that can affect the price of the site.

 

Beware rusting ANY stats, pr, ovt, traffic, ect...

I learned the hardway, they can all be fakedor manipulated.

 

Of course they can. Heard of photoshop?

Thats the sad thing about the internet. But personally, I would never dupe anyone else [Too much guilt]

 

12 x monthly revenue = value.

 

Usually it's around 10 to 12months x revenue.. sites with little revenue can be picked up for much less, around $200-400, recently I've picked up a good PR5 without revenue for $150 only.

 

Adam Smith taught the world that price is set by how much the market will bear.

 

I think it also depends on the quality of the website design.

Now that I have sold a website - I think I understand a bit more as to what comes into play in the sale price. Its a bit of everything above really.